Farmers’ Guardian 24hrs in Farming

Let’s shout about farming

The agricultural industry’s biggest online farming event returns this week for the fourth year running.

Starting at 5am on August 9 and running until 5am, on August 10, anyone involved in the UK farming industry is urged to get involved by sharing posts, photos and videos of the work they are doing throughout the day on social media using hashtag #Farm24.

Once again sponsored by Morrisons, the aim of the initiative is to demonstrate to consumers just how much passion and commitment goes into producing the food they eat and maintaining the great British countryside.

The event has now built up a huge following, last year achieving a Twitter reach of more than 100 million, trending in the top five all day and attracting a number of high profile supporters. This year promises to be even bigger with consumers also being asked to join in for the first time by posting pictures of the British food they are eating on the day.

Farmers Guardian Editor Ben Briggs says: “UK agriculture has a fantastic story to tell and 24 Hours in Farming allows everyone to shout about the industry and why they are so proud to work within it. It has become the go-to event within agriculture’s social media calendar and we want as many people as possible to be involved again in 2018.”

Andrew Thornber, Morrisons Maufacturing Managing Director, says: “Morrisons is pleased to sponsor 24 Hours in Farming. We understand it is important for British farmers and it is really important for Morrisons because we rely on British farming’s success.

“If our customers are going to buy more British food and support the British countryside, it’s really important to show them what farmers do everyday, their high standards, and efforts to feed our communities and families.”


  • You can take part on: Twitter, Facebook, Instagram or Snapchat. Simply tag your post #Farm24 and we will pick it up and share it from our AgriBriefing accounts and online.
  • We want to know about as much everyday farm work as possible, but also visits you may be hosting, meetings, trips, social gatherings, YFC meetings, even a night out if you like.
  • Try to include photos and videos in your posts. Our aim is for #Farm24 to trend on social media all day, highlighting the work and care which goes into food production.
  • Try to keep video clips to a maximum of one minute and filmed landscape (rather than portrait). Please post videos directly on social media platforms using #Farm24

For more information about 24 Hours in Farming, visit:

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